ABOUT US
Our story. Our values.
Outdoor country living isn't a weekend hobby for us — it's a way of life. It's what ignited our passion for alpaca wool socks and merino wool socks in the first place.
WHO WE ARE
We're a small family team based in Hertfordshire, making natural fibre socks in alpaca wool and merino wool. We specialise in one thing: high quality natural fibre socks — kind to the land they come from, and built to a standard worth paying for.
Three years in the making
After three years in development, we've created what we believe are the best alpaca wool socks around — handcrafted in Portugal, and now available in four styles — alongside our everyday merino wool socks for the miles that simply need to be walked. Three years of testing went into getting the fit, warmth and durability right, because we set out to make the kind of sock that lasts.
From the farm
That thinking comes from the farm. Alongside our traditional Herefords, we keep bees and make wildflower honey — a small sideline, but one that's picked up more than a few awards for taste along the way. Same principle either way: let good natural materials do the work.
Traditional Herefords
The same herd that's grazed our fields for generations — the standard we hold everything else to.
Wildflower honey
A small sideline that's picked up more than a few awards for taste along the way.
Holkham & North Norfolk
Our happy place — socks and boots included.
Noble Natural fibres. Honest quality. A life lived outdoors.
“Let good natural materials do the work.”
Noble
Our happy places
Find us walking at the beach — Holkham and North Norfolk are our favourites.
